A PODCAST FOR TOURISM
AND TRAVEL PROFESSIONALS
Hosted by our Tourism & Destination Marketing General Manager, Bob Gilbert, Tourism Heads & Their Tales invites travel and tourism leaders and influencers to share their take on key industry issues. Throughout the series, we will bring you into the conversation with top professionals who are shaping the industry. We’ll speak to research gurus, destination marketing professionals, airline leaders, policy makers, hoteliers, and travel agents… all with unique tales and perspectives that they’re ready to share.
Bob Gilbert
Bob Gilbert has led Hospitality Sales and Marketing International for 26 years. His knowledge and experience are second to none. Bob and I discuss the challenges and changes in the world of hospitality hitting on key topics that include distribution, channel management, technology, revenue optimization, and talent acquisition. Join the two Bob Gilbert’s on Tourism Heads and their Tales…
Bob Gilbert has led Hospitality Sales and Marketing International for 26 years. His knowledge and experience are second to none. Bob and I discuss the challenges and changes in the world of hospitality hitting on key topics that include distribution, channel management, technology, revenue optimization, and talent acquisition. Join the two Bob Gilbert’s on Tourism Heads and their Tales…
Brian Wright
Join us as Brian Wright, Head of Marketing for Mammoth Lakes Tourism, California discusses why understanding the voice of the community is vital to marketing a destination and that we are all stewards of these special places we call home. We talk about key takeaways from the Pandemic and the impacts increased visitation has on marketing decisions in smaller sought-after outdoor rec destinations, the value of data-driven decisions, risk-taking, and much more. Join us on Tourism Heads and their Tales.
Join us as Brian Wright, Head of Marketing for Mammoth Lakes Tourism, California discusses why understanding the voice of the community is vital to marketing a destination and that we are all stewards of these special places we call home. We talk about key takeaways from the Pandemic and the impacts increased visitation has on marketing decisions in smaller sought-after outdoor rec destinations, the value of data-driven decisions, risk-taking, and much more. Join us on Tourism Heads and their Tales.
Esra Calvert
Esra in a couple of words humanizes data. Her background includes Zartico, Virginia Tourism Corporation, and Virginia Tech. Hear Esra’s insight on trends that the pandemic accelerated, dispelling the fear of data, transformational technology, what’s important for DMO’s to measure, community-based marketing, the Big Quit and changes in workforce behaviors, accessible affordable data, and so much more. Join us on Tourism Heads and their Tales.
Esra in a couple of words humanizes data. Her background includes Zartico, Virginia Tourism Corporation, and Virginia Tech. Hear Esra’s insight on trends that the pandemic accelerated, dispelling the fear of data, transformational technology, what’s important for DMO’s to measure, community-based marketing, the Big Quit and changes in workforce behaviors, accessible affordable data, and so much more. Join us on Tourism Heads and their Tales.
Nan Marchand Beauvois
Nan is a very well-known leader in travel and tourism circles. As a senior vice president at the U.S. Travel Association for over 11 years, she always has her finger on the tourism pulse. Listen as we explore Educational Seminar for Tourism Organizations, commonly known as ESTO, US Travel Association’s National Councils, advocacy, Capitol Hill, and Roger Dow. Join us on Tourism Heads and Their Tales.
Nan is a very well-known leader in travel and tourism circles. As a senior vice president at the U.S. Travel Association for over 11 years, she always has her finger on the tourism pulse. Listen as we explore Educational Seminar for Tourism Organizations, commonly known as ESTO, US Travel Association’s National Councils, advocacy, Capitol Hill, and Roger Dow. Join us on Tourism Heads and Their Tales.
John Percy
John has been at Niagara Falls USA for 23 years. He is a very well-known leadership figure in the DMO world. We talk with John about crisis management, agility during and post-Covid, industry resilience, motor coach market trends, Destinations International, communications with key stakeholders, leadership, community shared values, and much more. Join us on Tourism Heads and Their Tales.
John has been at Niagara Falls USA for 23 years. He is a very well-known leadership figure in the DMO world. We talk with John about crisis management, agility during and post-Covid, industry resilience, motor coach market trends, Destinations International, communications with key stakeholders, leadership, community shared values, and much more. Join us on Tourism Heads and Their Tales.
Wendy Kheel
Wendy is universally regarded as a research analyst guru in travel and tourism. Her experiences include LA Tourism, Universal Studios Hollywood, and Disney. Today she works with Tourism Economics market intelligence platform Symphony. We discuss Wendy’s personal points of view on what data DMOs should be looking for post-pandemic, and what’s trending in the research space such as cookies, KPI shifts, demographic changes, visitor behaviors, and more. Join us on Tourism Heads and Their Tales.
Wendy is universally regarded as a research analyst guru in travel and tourism. Her experiences include LA Tourism, Universal Studios Hollywood, and Disney. Today she works with Tourism Economics market intelligence platform Symphony. We discuss Wendy’s personal points of view on what data DMOs should be looking for post-pandemic, and what’s trending in the research space such as cookies, KPI shifts, demographic changes, visitor behaviors, and more. Join us on Tourism Heads and Their Tales.
MEET YOUR HOST:
Bob Gilbert
Over his 30+ year career, Bob has had the privilege to have worked with iconic global brands including Disney, Choice Hotels, Yosemite and Shenandoah National Parks, Kennedy Space Center Visitor Center, and Best Western International, and served on the boards of the U.S. Travel Association, National Tour Association, and as an elected commissioner for Visit California.
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