WELCOME TO OUR NEW PODCAST

Hosted by our Tourism & Destination Marketing General Manager, Bob Gilbert, invites travel and tourism leaders and influencers to share their take on key industry issues. Throughout the series, we will bring you into the conversation with top professionals who are shaping the industry. We’ll speak to research gurus, destination marketing professionals, airline leaders, policy makers, hoteliers, and travel agents… all with unique tales and perspectives that they’re ready to share.

Nan Marchand Beauvois

Nan is a very well-known leader in travel and tourism circles. As a senior vice president at the US Travel Association for over 11 years, she always has her finger on the tourism pulse. Listen as we explore Educational Seminar for Tourism Organizations, commonly known as ESTO, US Travel Association’s National Councils, advocacy, Capitol Hill, and Roger Dow. Join us on Tourism Heads and Their Tales.

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John Percy

John has been at Niagara Falls USA for 23 years. He is a very well-known leadership figure in the DMO world. We talk with John about crisis management, agility during and post-Covid, industry resilience, motor coach market trends, Destinations International, communications with key stakeholders, leadership, community shared values, and much more. Join us on Tourism Heads and Their Tales.

 
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Wendy Kheel

Wendy is universally regarded as a research analyst guru in travel and tourism. Her experiences include LA Tourism, Universal Studios Hollywood, and Disney. Today she works with Tourism Economics market intelligence platform Symphony. We discuss Wendy’s personal points of view on what data DMOs should be looking for post-pandemic, and what’s trending in the research space such as cookies, KPI shifts, demographic changes, visitor behaviors, and more. Join us on Tourism Heads and Their Tales.

 
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Bob Gilbert

MEET YOUR HOST

Bob Gilbert

Over his 30+ year career, Bob has had the privilege to have worked with iconic global brands including Disney, Choice Hotels, Yosemite and Shenandoah National Parks, Kennedy Space Center Visitor Center, and Best Western International, and served on the boards of the US Travel Association, National Tour Association, and as an elected commissioner for Visit California.

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Case Studies

Virginia Tech – New Brand Positioning Advertising Campaign
3M – Go To Market Strategy & New Product Launch

 

Virginia’s New River Valley – Economic Development, Market Research, Branding, and Target Market Advertising and Sponsorship Campaign
Virginia’s Crossroads – Regional Tourism Rebrand

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