Best Education Online Newsletter Campaign for the IIE Fulbright 75th Anniversary Program
Best Travel Online Video for The Redwood Sky Walk at Sequoia Park Zoo in Eureka, California
April 18, 2022 (ROANOKE, Va.) – Eddy Alexander, a marketing and growth strategy consulting firm headquartered in Roanoke VA, has been recognized with two 2022 Internet Advertising Competition Awards (IAC) for their work.
The Best Education Online Newsletter Campaign trophy was awarded for the Fulbright 75th Anniversary Program and the Best Travel Online Video was awarded for the Redwood Sky Walk in Eureka, California.
The Institute of International Education (IIE) works with the Fulbright Program, the flagship international educational exchange program sponsored by the U.S. Department of State. To celebrate the 75th anniversary of the program, IIE asked Eddy Alexander to create and produce a year-long celebration campaign. Eddy Alexander developed a comprehensive campaign including a custom logo, a new website, digital ads, social media filters, videos, special events and promotions, commencement regalia, and detailed monthly newsletters. The newsletters featured the previous month’s activities, outlined special events, and provided specific opportunities for Fulbright alumni, stakeholders, and partners to get involved in the celebration. Samples of the winning newsletter can be seen here.
“With in-person gatherings not possible during the pandemic, we needed to find ways to help IIE create a celebration that could still connect people,” Eddy Alexander Marketing Specialist Emily Kirsch said. “One aspect of the campaign we created was a detailed and engaging newsletter that shared stories of Fulbrighters around the world, allowing them to receive regular updates and connect with each other.”
Eddy Alexander has also been the tourism marketing agency of record for the city of Eureka, California since 2019. Part of Eddy Alexander’s support for the city has included the branding and promotion and launch of a new city-owned asset, the Redwood Sky Walk at Sequoia Park Zoo. The Redwood Sky Walk is a series of platforms and bridges that soar as high as 100 ft above the forest floor and up into redwood trees offering an immersive nature experience unlike any other. The winning promotional video can be seen here.
“The city of Eureka invested in a major new asset, the Redwood Sky Walk,” Eddy Alexander’s Production Lead Sydni Chernault said. “We knew we needed to make a splash, and this video was an important part of our campaign to introduce this special place to the world. The scenes, the music selection, and the cuts helped paint a picture of what visitors might experience during their visit.”
“Our talented team creates campaigns that deliver measurable and meaningful results because of the tremendous impact that clients like IIE and the city of Eureka make in their communities and the world,” Eddy Alexander’s Director of Client Success Jackie Le said. “We are incredibly proud to share this honor with our clients and to be recognized for the work we do together.”
About Eddy Alexander
Eddy Alexander is a national and international award-winning marketing and growth strategy consulting firm that currently serves as the City of Eureka’s Contract Destination Management Organization. Eddy Alexander has specialized practices dedicated to serving tourism, economic development, healthcare, emerging technology, professional services, and higher education and offers branding, advertising, research, public relations, content marketing, crisis communications, and digital marketing services. Learn more at www.eddyalexander.com