High Profile Projects for the University of Florida (Gainesville, Fla.) and Premier Financial (Eureka, Calif.) were selected from 3,400 international entries and highlighted in the Higher Education and Financial Services categories respectively.
November 30, 2022 (ROANOKE, Va.) – The creative team at Eddy Alexander was once again celebrated by leaders in the international marketing and advertising industry when they recently took home two 2022 international Summit Creative Awards.
The Summit Creative Awards is a competition for agency-sourced branding and advertising designs for firms that have $30 million or less in annual billings. This year’s judges included executives from Netflix, Amazon, and many more highly accomplished marketing, branding, and communications professionals at the top of their careers.
Judges evaluated more than 3,400 submissions from 19 different countries and Eddy Alexander’s entries rose to the top of that very tall pile, earning Bronze in both the Financial Services and Higher Education Categories.
The University of Florida had partnered with Eddy Alexander to promote their new Artificial Intelligence (AI) Across the Curriculum initiative and asked the team to help them visualize the university’s investment in educating future leaders across all disciplines on the technology of the future. They sought a coordinated suite of presentation materials, print, digital, out of home, and broadcast advertisements, website skins, social media icons, and other collateral that faculty, staff, and researchers could universally use to communicate the value, investment, and coordinated effort the University of Florida was bringing to the future workforce by integrating AI, machine learning, data analysis, and technology ethics into every future student’s educational and career preparation journey.
Similarly, Premier Financial has been serving business and community leaders in Northern California successfully for many years. As new leaders emerged within the firm, they were looking to update their image and to capitalize on the firm’s core strengths and differentiators in the highly competitive financial services industry.
They called on Eddy Alexander to help them develop a visual identity brand system that represented the firm’s long legacy of high-quality customer service, community involvement, and commitment to providing financial peace of mind to their clientele while tying in the unique setting from which their organization first grew – along California’s unique and picturesque Redwood Coast.
Judges commented on the strategic creativity and effectiveness of both entries, which they reported stood out amongst steep international competition.
“We routinely enter these kinds of award competitions to test our skills and to help ensure our team remains competitive at the highest levels as we continuously calibrate our offerings to align to industry best practices,” President and Chief Strategist Jennifer Eddy said.
“The judges’ feedback is rewarding and informative, but ultimately the work we do is always for the benefit of our clients and created with a laser focus on their specific organizational goals and objectives. That’s why the greatest compliment we ever receive is the confidence, partnership, and referrals, of clients who have seen the measurable benefits of working with our team.”
About Eddy Alexander
Eddy Alexander is a national and international award-winning marketing and growth strategy consulting firm that currently serves as the City of Eureka’s Contract Destination Management Organization. Eddy Alexander has specialized practices dedicated to serving tourism, economic development, healthcare, emerging technology, professional services, and higher education and offers branding, advertising, research, public relations, content marketing, crisis communications, and digital marketing services. Learn more at www.eddyalexander.com