March 8, 2023 (ROANOKE, Va.) – Eddy Alexander, a growth strategy and marketing agency headquartered in Roanoke has been recognized for outstanding travel marketing with two Adrian awards by the Hospitality Sales & Marketing Association International (HSMAI).

Presented in Los Angeles on Feb. 23, 2023, the Adrian Awards, now in their 66th year, is the largest and most prestigious competition in global travel marketing. Eddy Alexander won silver in the international public relations and communications category for their work launching the Redwood Sky Walk at Sequoia Park Zoo.

The celebrated campaign included prized placements in multiple national and international channels including The New York Times, Travel + Leisure, American Way Magazine, Conde Nast Traveler Spain, and Lonely Planet, as well as many other local and regional news outlets around the country.

Eddy Alexander was also recognized with a bronze award in the digital and multimedia single channel category for their work on a promotional video for the same attraction.

“The Redwood Sky Walk is an incredible destination, and one that quickly captured the imagination of our team. It offers a simply awe-inspiring experience to guests of all ages and abilities.” Eddy Alexander President Jennifer Eddy said. “The launch was a bit challenging though. Opening in the middle of the pandemic, the team had to stay agile and get really creative as they planned around shifting public health guidelines, unknown final gathering size restrictions and more. Ultimately, the final multi-pronged, small group, weekend-long event strategy allowed the team to garner lots of unique coverage that was distributed globally in 24 countries and 17 different languages. That then helped to jump-start two years of record-setting ticket sales for the property. We’re all very excited about the results and, most importantly, that through these efforts, we’ve been able to bring so much attention to the amazing ecology and educational resources that the City of Eureka makes available through the Sequoia Park Zoo and their talented staff.”

“The Adrian Awards are like the Oscars of the travel marketing world,” Eddy Alexander General Manager of Tourism and Destination Marketing Bob Gilbert said. “We are proud to receive this level of recognition, and even more honored and excited that now we’ll get to present these awards to our amazing clients who partnered with us every step of the way to bring this complex program to life.”



Eddy Alexander is an international award-winning, full-service marketing and growth strategy consultancy that offers strategic planning, marketing, branding, advertising, and public relations services to advance client goals across six strategic practice areas. The firm has dedicated client portfolios and award-winning staff devoted to emerging technology, healthcare, professional services, economic development, tourism, and higher education. Eddy Alexander is a privately owned, WBENC-certified, women-owned business celebrated nationally for their work combining data-driven analysis with comprehensive growth strategy and marketing communications techniques to deliver measurable and meaningful mission advancing results for clients around the globe. Learn more at

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