Rita McClenny is president and CEO of the Virginia Tourism Corporation and serves on the board of directors for a wide variety of prestigious industry associations. In today’s episode, Rita shares her career journey and discusses the greatest challenges facing the Commonwealth of Virginia while reviewing the recovery efforts and how grant programs support this regionally. We’ll also learn about how the iconic Virginia is for Lovers ad campaign slogan still resonates after more than 50 years since its launch, the status of inbound tourism, the impact the film industry plays in tourism, we’ll even learn where the actual filming location for Dirty Dancing took place 35 years ago (Spoiler Alert – Pembroke SW Virginia!) and Rita’s points of view on current issues and future trends in tourism.

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