It’s time for another freshly brewed edition of Tourism Heads & Their Tales brought to you by the multi-award-winning agency Eddy Alexander. For the first time, we head to the Caribbean. Tune in and listen to Leah Chandler, CDME, Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico, and how they transitioned from a government-run bureau to become a successful DMO. This is a “must listen” podcast. Learn about creative campaigns and initiatives Discover Puerto Rico has uses to promote tourism. Listen to how Discover Puerto Rico identifies and manages marketing to key target markets and what KPI’s are in place to measure results, and what actionable insights drive their consumer engagement. All this and more!