Join us as Brian Wright, Head of Marketing for Mammoth Lakes Tourism, California discusses why understanding the voice of the community is vital to marketing a destination and that we are all stewards of these special places we call home. We talk about key takeaways from the Pandemic and the impacts increased visitation has on marketing decisions in smaller sought-after outdoor rec destinations, the value of data-driven decisions, risk-taking, and much more. Join us on Tourism Heads and their Tales.

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