The successful candidate’s primary responsibilities will include:
- Conducting on the ground research to analyze community value drivers, consumer behavior (e.g. purchasing habits, trends, and preferences), and emerging market opportunities. Engaging the community through the proactive facilitation of community feedback
- Organizing local on-the-ground market maturation initiatives
- Supporting the design and implementation of comprehensive community marketing campaigns (to include the production of brand consistent promotional materials)
- Developing clear, consistent professional copy for marketing communications
- Management of performance tracking systems and programs
- Developing detailed reports and recommendations
- Working closely with a proven team of experienced professionals in a collaborative virtual environment
- Serving as a high profile community advocate and official campaign spokesperson
Our ideal candidate will bring demonstrated executive acumen and proven experience interpreting consumer behavior, managing community campaigns, and developing creative strategies to increase brand awareness, affinity, and tourism related sales conversions.
Position Requirements:
- Professionalism
- Ability to work independently while still contributing actively in a remote team environment
- Creative Confidence
- Servant Leader Philosophy
- Demonstrated success and professional work experience in marketing, advertising, public relations, journalism, or community leadership
- Knowledge of both traditional media and digital marketing
- Experience working with both primary and secondary research data
- Website and social media content management experience (SEO a plus)
- Solid computer skills, including mastery of Microsoft office, Microsoft Excel, and demonstrated use of cloud-based software, and video conferencing equipment
- Excellent communication and presentation skills
- Bachelor’s degree in Marketing, Advertising, Public Relations, Sociology, Psychology, Media Studies or other similarly relevant field of study
Desirable Skills:
- Journalistic Writing
- Active Listening
- Group Facilitation
- Public Speaking
- Advanced Computer Skills
- Financial Maturity
- Self-Guided Initiative
- Demonstrated Understanding of Composition (Basic Design and Photography theory)
Candidates with any of the following background accelerators are strongly encouraged to apply:
- Tourism Industry Marketing Experience
- Community Leadership
- Professional Journalistic Writing
- National Level Public Relations
- Formal Design Thinking or Systems Thinking Training
- Formal Multimedia Production or Computer Programming Training/Experience
- Advanced Academic Degrees
- Advanced Adobe Creative Suite Experience
- Professional Management Consulting Experience
- PMP Project Management Certification or Professional Project Management Experience
If you have excellent communication skills, a passion for community advancement, and a thirst for opportunity, please submit a formal resume and cover letter detailing your interest and relevant background to info@eddyalexander.com no later than 5pm PT July 18, 2019. Please put “Community Marketing Coordinator – Eureka CA – July 19” in the subject line.
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Type: Full Time
Location: Eureka, CA
Salary: Commensurate with Experience
Deadline: July 18, 2019