Groups360 Senior Vice President and Chief Customer Officer Tim Flors says the company is changing the very nature of group transactions.

 “The process is broken,” he explains. “It’s inefficient and ineffective. It’s biased. It’s adversarial. And no one is transparent. It’s the way things have always been done, but we’re changing all that. Our solutions empower planners and hotels to make more precise decisions. We are the only provider of services to both planners and hotels aimed at reducing inefficiencies in group transactions, at scale.”

 With a Master of Business Administration degree from Cornell University, Flors joined Groups360 in 2014 after serving as Global Account Executive at Marriott International.

 He began his career in the hospitality industry at Baymont Inn and Suites as Director of Sales in Gainesville, Florida, and moved to Nashville, Tennessee, as Regional Sales Manager. He later joined Gaylord Hotels as Sales Manager at its Radisson Hotel Opryland property before moving to Gaylord Palms Resort and Convention Center in Kissimmee, Florida, as Executive Sales Manager. He was later elevated to National Sales Manager and Director of National Sales.