Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. Leah is charged with strategic marketing leadership for the organization; including oversight of paid media, creative, public relations, brand management, and digital strategy.
Prior to her move to San Juan, Leah was the CMO for Explore Branson, leading the growth of the community’s tourism industry for five years, repositioning the destination brand and posting back-to-back record ROI for the organization’s marketing program. In previous years, Leah led the Missouri Tourism account at H&L Partners, the agency of record for the Missouri Division of Tourism. Leah developed and guided the strategic direction of the Division’s marketing, managing paid and earned media, creative and interactive development, and campaign implementation. Leah led Missouri Tourism’s brand repositioning effort, introducing a new brand identity and corresponding campaign featuring “Enjoy the Show.”
Leah is a veteran of the travel and tourism industry, having directed the Indiana Tourism account for five years prior to H&L Partners.