John Percy

President & CEO, Destination Niagara USA

Episode Themes: Niagara Falls USA, Tourism Leadership, Communications Stakeholders, Tourism Resilience, Destinations International, Bus Operators
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Meet John

John Percy is President and CEO of Destination Niagara USA (formerly the Niagara Tourism and Convention Corporation – NTCC), the official Destination Marketing Organization for Niagara Falls USA, a position that he has held since 2006.  Previously, Mr. Percy served as Vice President of Sales and Marketing for the NTCC. Other prior experience includes Vice President of Tourism for the Niagara Falls Convention and Visitors Bureau and fifteen years in shopping center marketing and management in both Western New York and Detroit, Michigan.

In addition to serving on the US Travel Association Board of Directors, Mr. Percy also serves as chair of the Destinations International Foundation Board of Trustees, the Board of Directors for the American Bus Association (ABA), Board of Governors for the ABA Foundation, Niagara USA Chamber of Commerce, the Niagara Falls National Heritage Area and Community Missions of the Niagara Frontier.

Mr. Percy, a Certified Destination Marketing Executive (CDME), leads Destination Niagara USA in marketing the assets of Niagara Falls USA across the country and around the world.



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