Dave Lorenz serves as Vice President of Travel Michigan, where he is responsible for leading the state’s tourism branding, advertising, and public relations efforts, overseeing the award-winning Pure Michigan tourism campaign, and coordinating overall statewide tourism initiatives.

Mr. Lorenz is Chair of the National Council of State Tourism Directors and serves on the Executive Committee of the Board of Directors for the U.S. Travel Association. Also, he is on the Board of Directors for Michigan Cares for Tourism, Circle Michigan, Detroit Metro Convention and Visitors Bureau, MotorCities National Heritage Area, West Michigan Tourism Association, Lansing Convention and Visitors Bureau, and the Grand Rapids Hotel Advisory Board.

Prior to Travel Michigan, Mr. Lorenz was the Manager of Partnerships and Promotions, for Meijer, Inc. He also has 14 years of experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.

Mr. Lorenz attended Western Michigan University. He lives in Norton Shores with his wife, Roberta.