Catherine Prather

President, National Tour Association

Episode Themes: Labor shortage issues, Foodie Tourism, DEI
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Meet Catherine

Catherine Prather has dedicated her professional life to a fulfilling career in the travel industry. First joining the staff of the National Tour Association in 1994 as a media writer, she now serves as president of the organization, whose members create and promote packaged travel to, from, and within North America.

Catherine guides the management team to strengthen engagement and business connections within the NTA community and its unique position in the packaged-travel space. She focuses on strategic continuity and professional development and encourages collaboration and fresh ideas among the association’s members: tour operators, experience providers, and representatives of all the vital components of packaged travel.

A recognized face of leadership in the industry, Catherine serves on the U.S. Travel and Tourism Advisory Board, which is an advisory body to the Secretary of Commerce; the Tourism Cares Board of Directors; Travel Unity’s Association Working Group; and the Kentucky Advisory Committee for the U.S. Global Leadership Coalition.

A native of Georgetown, Kentucky, Catherine is a graduate of Transylvania University and has earned NTA’s Certified Tour Professional designation.



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