Case Study
Sara Bareilles Community Concert: Event and Emergency Management Planning, and Pubic RelationsChallenge
Grammy award-winning singer Sara Bareilles announced plans to visit her hometown of Eureka, California, to do a free community concert at Halvorsen Park. Hundreds of people were needed to coordinate the large-scale event, and multiple stakeholders were involved including Sara Bareilles and her management team, security, the production company, the city, and the community. The city of Eureka called upon Eddy Alexander to help with event management, public relations, and emergency management planning. Such an event needed precise care and attention to detail.
Solution
Public relations strategies included generating interest to sell out the show and creating community pride in the city. Eddy Alexander worked with the city and developed a clear timeline and action plan for the concert, including event preparation and ticketing. There were a lot of logistics that went into planning a large concert.
Execution
Eddy Alexander handled the ticketing process and communications, creating a streamlined process for the distribution of tickets and key messages. They targeted local and regional media outlets for coverage, issued media credentials for the event, coordinated radio and TV interviews for Sara Bareilles, developed an emergency management plan in case of a crisis, and met with Sara Bareilles and her team, the production company, and the city. They also provided days of support by sending out messages, coordinating media, and monitoring public sentiment.
Results
The concert ended up being one of the largest events in Eureka’s history. It generated over $350k in positive earned media coverage and reached an audience of over 37M people worldwide. Local economic impact exceeded over $500k, with more than 150 hotel rooms being booked by out-of-town guests. Public sentiment was overwhelmingly positive with community members wanting to see more large-scale events in Eureka in the future. Eddy Alexander, as well as the city and countless others, helped make Sara Bareilles at Halvorsen Park a massive success.