The campaign was designed to educate, inspire, and engage citizens and their representatives in a meaningful conversation about local government rights and our combined digital future. It worked. These efforts led to 41 formal resolutions of opposition, legislators’ phones ringing off the hook with concerned citizen calls, three days on the front page of the Reddit international technology section (the “front page of the internet”), and the battle to defeat HB2108 becoming one of the most prominent legislative issues of the 2017 session.
Our client set out to find and organize at least 10 allies with just six weeks’ time to demonstrate widespread, statewide opposition to HB2108. They ended up with nearly 50 new strategic partners, and dominant position in the 2017 legislative media narrative. They earned 99+ percent favorable share of voice, and out placed oppositional public relations efforts by more than 100 to one. Their ultimate goal was to ensure that House Bill 2108 posed no threat to municipal broadband business models in the Commonwealth. After the bill was publicly threatened with a veto by the Governor, the author amended it twice thereby diluting the effort to a point where it offered zero legislative barriers to any of the campaign stakeholders.
“Jennifer Eddy and her firm were like a force of nature. Her team was clear-messaged, well-organized, and so nimble that they created the force of leadership that we were all then able to turn to. I recommend her firm to anyone who is seeking quick, wide and yet deep exposure for their mission or image, especially those caught in a David vs. Goliath battle.”