The Redwood Sky Walk in Eureka, California
Eddy Alexander was asked by the city of Eureka, California to develop a compelling visual identity brand and advertising strategy for the Redwood Sky Walk, and to leverage the city’s multi-million-dollar investment in the attraction to drive earned media and visitation from around the world. The Redwood Sky Walk is a series of bridges and platforms that soar as high as 100 feet above the forest floor and allow visitors to experience the great northern redwoods in a new way.
Create a wide array of promotional materials, earned media plans, and ad campaigns to create awareness and excitement about the new asset. One of the items created to support the opening of the Redwood Sky Walk was this promotional video for a YouTube campaign.
The thirty second video includes both aerial and ground footage, as well as scenes from the walkways themselves. The video was produced fully in-house, including animation and special effects. The video shows very clearly the majesty of the redwoods, the experience of being high up in the trees, and shows visitors enjoying the redwoods and their reactions to the experience. The RSW video was used as a YouTube campaign with great success.